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江苏省2010届高考英语任务型阅读精华练习(四)
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  • 资源类别试题
    资源子类试题汇编
  • 教材版本译林牛津版(现行教材)
    所属学科高中英语
  • 适用年级高三年级
    适用地区新课标地区
  • 文件大小89 K
    上传用户ruyiwang
  • 更新时间2010/3/12 13:37:44
    下载统计今日0 总计149
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资源简介
   Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
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