阅读下列短文,从每题所给的A、B、C、D四个选项中选出最佳选项。
A
A good advertisement is written and designed to emotionally connect with its target audience(目标客户).Once connected,your ad’s wonderful words strongly make its consumer want the product or service.Here are some things that will improve the quality and reaction to your next advertisement.
Hi-ResVisuals(高分辨率的图像)
Visuals are one of the first things people look at when they view an advertisement.Inadvertising,the old saying,“a picture is worth a thousand words”, really fits.We have experts to design pictures for you.
EffectiveHeadlines
Without question,digital advertisers are in the business of catching attention.Because the headline is the first thing your viewer pays attention to,your headline should not only be attractive but should also include the overall message in a short sentence.Headlines can be strictly useful,humorous,etc.,but effective headlines have one thing in common:they all leave their readers wanting more.
CallstoAction
Without a strong call to action,your advertisement probably won’t get the results you’re expecting it to.A call to action is regarded as something in the ad that gives them a reason to call or contact you now.Your ad’s call to action should be well thought out and designed.Make sure that your contact information is clearly visible.Though you may feel it’s important that your visitors become informed(见多识广的),it’s important to have a positive branding experience with your company or visit a high number of pages.
See how we helped a New York City audience achieve 386 first-time callers in a single month.You can email us for more information.
1.According to the passage,we can infer from paragraph 2 that .
A.old sayings play a key part in advertisements
B.pictures are important in advertisements
C.advertisements with designed pictures will be successful
D.free designed pictures will be offered to the needed
答案B
解析推理判断题。根据第二段的“Visualsareoneofthefirstthingspeoplelookatwhentheyviewanadvertisement.Inadvertising,theoldsaying,‘apictureisworthathousandwords’,reallyfits.”可知,视觉效果是人们在看广告时首先看到的事物之一。在广告中,“一幅画胜过千言万语”这句老话(用在这里)真的很合适。由此可推知,广告中的图片是重要的。
2.Whichofthefollowingisacommonfeatureofaneffectiveheadline?
A.Humorousandshort.
B.Attractingadvertisers’attention.
C.Makingpeoplewanttolearnmore.
D.Clearenough.
答案C
解析细节理解题。根据第三段的“Headlinescanbestrictlyuseful,humorous,etc.,buteffectiveheadlineshaveonethingincommon:theyallleavetheirreaderswantingmore.”可知,标题会是非常有用的、幽默的,但是有效标题有一个共同点:它们都使读者想知道更多。由此可知答案。
3.Ifyouwanttomakeagreatadvertisement,youcangetmoreinformationthrough .
A.visitingthewebsite
B.writingaletter
C.makingacall
D.sendinganemail
答案D
解析细节理解题。根据最后一段的“Youcanemailusformoreinformation.”可知,你可以发电子邮件以了解更多信息。所以,如果你想制作一个好的广告,你可以通过发送电子邮件的方式来获得更多的信息。
